Keep Antibiotics Working Campaign

The UK Health Security Agency (UKHSA) has launched an updated campaign to help increase awareness of antimicrobial resistance (AMR) and to raise awareness of the importance of using antibiotics in the right way.

Targeted at younger adults, the campaign aims to build support for the behaviours that will help keep antibiotics working. Over the course of six weeks, the character ‘Andi Biotic’ will be popping up to make sure people are taking antibiotics in the right way.

Healthcare professionals, including community pharmacy teams, are being asked to help spread word of the campaign, using UKHSA’s campaign communications toolkit. The toolkit contains supporting materials such as static visual assets and GIFs for social media, suggested social media copy, and printable posters and leaflets. All materials, including the toolkit, are also available on the Campaign Resource Centre.