National Health Campaigns for 2025/26

Campaign details

All pharmacies need to participate in both the national campaigns, using relevant materials to promote the Pharmacy First service to the public.

The timings for the campaigns are:

• Monday 20th October 2025 to Sunday 9th November 2025; and
• Monday 2nd February 2026 to Sunday 22nd February 2026.

The first campaign will take place alongside an NHS England advertising campaign promoting Pharmacy First to the public.

The NHS England advertising campaign will, with some minor updates, be based on the creative content used in the last two national Think Pharmacy First campaigns.

Updated digital materials that pharmacies can download and use to promote Pharmacy First will be made available on the DHSC Campaign Resource Centre.

Pharmacies can meet their contractual requirements of the campaigns in several ways, by promoting the Pharmacy First service to the public during the two campaign periods. That could include any of the following ways to promote Pharmacy First:

• By displaying posters, leaflets or other promotional materials relating to the Pharmacy First service at the pharmacy
• Via information on your pharmacy’s website
• Via information posted your pharmacy’s social media channels
• By including information on the service given direct to patients

Existing Pharmacy First promotional materials or content that you are already using in the pharmacy, on your website or on your social media channels would meet the requirements for the campaigns.

For any pharmacies that do not have Pharmacy First marketing materials already in use, a range of resources to promote the service are available:

• to download from CPE website (posters, flyers, animation for patients, social media content)
• from other pharmacy organisations
• updated digital resources will also be made available on the DHSC Campaign Resource Centre to accompany the NHS England advertising campaign