Reducing OTC Prescribing – Part 2
Written by AlisonFreemantle on Friday 4th July 2025
Poster and digital screen available

Hampshire and Isle of Wight ICB have made a poster and digital screen available that Community Pharmacies can use.
This will affect Frimley ICB as well as all ICB across the South East are looking at OTC prescribing.
Over the coming months Hampshire & Isle of Wight ICB Medicines Optimisation Team will be focusing on reducing prescribing for products available to be bought over the
counter.
The main focus area for July - September 2025 will be Dry and Sore Eye treatments.
Pharmacies may start to see more patients who previously had a prescription for dry eye treatments but now needing to purchase.
Some patients may be referred for the Pharmacy First Minor Illness Service for a consultation relating to dry eyes.