Be Clear on Cancer - Breast Cancer over 70 launch
Written by admin on Wednesday 28th February 2018
Public Health England is relaunching the Be Clear on Cancer Breast Cancer in Women over 70 campaign on 22 February. The campaign will run until the end of March. See below for details and resources that can be ordered.
The Breast Cancer in Women over 70 campaign has run across England twice before. As well as reminding older women that the risk of breast cancer increases with age, the campaign also seeks to increase awareness of breast cancer symptoms, particularly non-lump symptoms. The campaign urges women who notice any changes to their breasts to visit their GP as soon as possible. If breast cancer is diagnosed early, it is more likely to be treated successfully. More details on the campaign can be found in the briefing sheet.
Communications Toolkit - The communications toolkit containing an overview of the campaign and various tools, such as for social media and resources for disabled people and the BAME community, can now be downloaded from the CRC.
The following items can be ordered:
- Campaign Leaflet
- Symptom card - also available to order in translations of Bengali, Urdu, Gujurati and Punjabi.
- Posters (A4 and A3)
- Pharmacy packs
As part of the campaign, PHE are looking for stories of women who were diagnosed with breast cancer when they were 70 or older, after they noticed a change to their breasts and went to their GP. This will help women to recognise the symptoms of breast cancer and encourage them to see their doctor promptly if they notice any changes to their breasts. |