National Health Promotion Campaign

Reminder to promote Pharmacy First this February

The second MANDATORY national health campaign of 2025/26 starts on Monday 2nd February 2026.

All community pharmacies are required to take part by promoting the Pharmacy First service to the public. This campaign runs until Sunday 22nd February and aligns with an NHS England advertising push using updated materials based on previous Think Pharmacy First campaigns.

Pharmacies can meet campaign requirements by using posters, leaflets, website updates, social media posts, or patient communications. Existing promotional content already in use will count, but if you need some more materials, Community Pharmacy England have a range of resources available on their website.

For further information click here